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How Brands Can Leverage The Power of Scent
We caught up with Dawn Goldworm, who founded 12.29, a scent branding agency focusing on various public spaces (e.g. nightclubs, hotels, runway shows) to capture top-line thoughts on the field of...
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STUDY: Millennials Seek Validation About Purchases, but Not Through Advertising
But when Millennials seek that same approval and reassurance, they don’t look for it from advertising, but from their friends and family members, often through phone calls, texts, and social media...
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5 Mobile Advertising Myths – and How to Bust Them
Despite recent advances in cross-screen targeting and attribution, many faulty beliefs about mobile marketing still persist. As marketers head into yearly planning sessions and the all-important...
View ArticlecomScore in Journal of Advertising Research on Topic of Omni-Channel...
The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research...
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Telling stories: five successful marketing examples
At Searchlove last week, business consultant and author Danny Scheinmann discussed why stories work, the hidden structures behind them and how they can help your business to communicate effectively....
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Why the News Business Should Stop Publishing and Start Pushing
“I’m surprised at how few media experts suggest reader self-personalization.” I use the word “push” thanks to the Drupal guru Dries Buytaert who writes: “The current web is ‘pull-based,’ meaning we...
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Smells Like Consumer Spirit
Retailers can utilise sensory stimuli to create an appealing customer environment. Anybody who’s taken a teen to shop at Abercrombie & Fitch or Hollister is well aware of the scents and songs...
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Smells Like Christmas Spirit
Getting the right scent to waft across a retail outlet can lead to increased retail sales. Scientists and business people have known for decades that certain scents – pine boughs at Christmas, baked...
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Jealous People Spend More on Retail Therapy
Jealousy is a curse! But good for retailers. Have you ever felt jealous about the attention your romantic partner was giving to someone else? Perhaps your significant other seems to be enjoying a...
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Nearly 25% of Small Businesses Still Not Using Social Media
A significant number of small- to medium-sized businesses have not yet adopted social media. In a recent survey of small business owners/managers, 24% said they currently don’t use social media for...
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